Photo by Ivan Torres on Unsplash
It has been a full week since we got the news that Dominick Walker, Chris Colbourn, and Nyjah Huston parted ways with Element Skateboards and there has been plenty of speculation as to where these riders might end up, especially Nyjah. And, although I'm pretty sure all three will bounce back sooner than later, most of the focus has indeed been on Jah as he continues to be one of the most polarizing skaters on the planet.
I was able to break this news via the No Mongo Podcast with Nathaniel Odom AKA Losko (EP 100) last week and we both agreed that he would most likely go on to create his own thing, his own brand, and one that he can control. Only because the guy clearly is a rebel and blazes his own path, literally.
However, the more I thought about it the more I'm reminded that skateboarding really doesn't need anymore board companies either. We are all good. At capacity. See my post from 2019 here. It's gotten to the point that I can't keep up with all the new and latest brands. So yes, this is more of a selfish take, but one that I'm sure others can agree with. Too many board companies!
But then again, outside of starting his own brand, we couldn't really come up with a team that he would be a perfect match for. Like zero options. He just isn't a good match for most of the core brands, or at least ones that could afford to have him on board. So, over the past few days I started brainstorming some teams that might serve as potential for his next board sponsor along with some thoughts.
Here's a list of some possible options with my gut reactions.:
Santa Cruz - nope
Primitive - maybe, but would be interesting
April - it could work. He's got the same work ethic as Shane
Thank You - nope
Creature - nope
FA - maybe, leaning towards nope
Deathwish - nope, but he seems to be on one as of late
Baker - nope. although his name in Baker font could work
Toy Machine - nope
Powell - nope
Habitat - nope
Polar - nope
Zero - nope
And these are just some of the ones I jotted down off the top of my head. However, there is one other option that might be a fit for him as well. Now hear me out...Pizza Skateboards. Pizza is one of those brands that pretty much everyone hates and would be a perfect fit for him. Could it work? Of course it could. Would it get a lot of attention? Yep, but I keep going back to the idea that if he does start up his own brand he will be able to benefit from the exposure (free advertising) of the Olympics. This serves as a huge boost to any fresh or upcoming brand. Definitely something to think about.
Although Nyjah going to Pizza is highly unlikely I figured I'd at least provide some examples as to why his departure from Element is kind of a big deal, on many fronts.
Where do you see him landing? Will he do his own thing? Could he team up with Leticia Bufoni on something? Or do you even care?
Curious to hear your thoughts below.
Skateboarding changed my life.