Now, those of you who have been following this blog and/or the podcast know some of the hot topics that get me going. Not having any identifying credits for skaters in their videos has to be the top of my list. I've become very forgiving over the years as I've gotten older and wiser.
Nevertheless, I still continue to see movies come out without any. Why is that? Have they not listened to me speak about this? Don't they know how detrimental this is to their business? Their brand?
I don't claim to be an expert, but I sometimes play one on this site. I'm mainly just here to help.
I've also been doing a lot of thinking about this issue and have been attempting to come up with an idea to fix this issue once and for all. I think I've found one.
SKATE UNIFORMS. Yep, you heard that right. Skate uniforms. Keep in mind this is something that I am totally against. I don't want it to happen at all, but I think it will unfortunately have to. And to think this could have all been eliminated if brands just took the extra few steps to add titles to these movies.
They did this to us!
I know, I know. Before you fly off the handle, hear me out. It could also work to our benefit.
Think about how easy it would be to recognize your favorite skaters. Nyjah would probably rock a 00 and Dustin Dollin a 69. David Gonzalez would represent 666 and I could picture Suciu sporting 3.14. They would have to wear their uniforms anytime they would be filming for a part that would be outside of their personal social media accounts. Otherwise they would risk getting fined by their sponsors or even a league.
I know I would love it because when the teams who don't take the time to properly intro riders in their videos release content I would just be able to look it up on their team website or via an app (potential business opportunity). That way I won't have to worry about my blood pressure rising as I grow frustrated at watching a bunch a skaters who all look the same bust their tricks on screen.
Think about the revenue producing opportunity this presents as well. Teams would sell more merchandise. I bet we'd see a bunch of older skate dads out there supporting their favorite skaters at the park. Or supermarket. It could be a win, win for all.
So there you have it. Will there be skate uniforms required in our lifetime. At the rate we are going that is a solid YES. Can we stop this insanity in its tracks? Yes, we can as well, but it is going to take a village to help those out who feel that by just throwing footage onto the world wide web is just good enough.
Only because by assuming that everyone is a skate nerd and can spot out entire teams just via their silhouettes will never work out. It will never happen. Not for the masses.
I like to think that one day ALL skateboard companies will each have an "A HAH!" moment and realize that they have been making a very simple and yet critical mistake for their brand. It's either that or get ready to print out skateboard uniforms for all. The choice is yours, brands.
I wonder what team would represent vomit green? Whose jersey/uniform would you buy?
Photo by Marcel Strauß on Unsplash